We're the difference between forgotten and memorable.
We work with clients of all sizes to deliver custom experiences that achieve corporate goals, streamline user actions, and turn visitors into customers.
You & Fifty52
At Fifty52 our goal is to provide you with the best work and your visitors with the best web experience possible.
To do that we focus on a number of things when we take on projects including:
Building Trust
Visitors become customers when they trust you. Your brand needs to be front and center showing your customers who you are. You have to be your authentic self.
Ensuring Consistency
We establish guidelines that ensure a consistent appearance across websites owned by your brand. From colors to fonts and everything in between, all documented so there is no guess work to be had and projects can be completed efficiently.
Ensuring Accessibility
All of your website visitors are important, but some might have different needs and possibly limitations that need to be accounted for. That might mean offering a dark mode if your website is bright by default and ensuring that users with assistive devices can successfully navigate your site.
Prioritizing Mobile Users First
More browsing is done on a phone than ever before and with that comes a responsibility to focus on providing the best experience possible to mobile users first and foremost. In 2026 If someone sees your product out in the world they're going to look it up on the device in their pocket, not wait until they get home.
Your Overall Goals
What you want your website to do for your business is just as important as providing a great experience for your visitors and we want to make sure your project meets those goals. Whether it's online sales, driving customers to your brick & mortar, or something else the end goal of a project is to meet or exceed your goals.
Fifty52 & Via Seating
For eight years we partnered with furniture manufacturer Via Seating to build a variety of projects and tools to better serve their customers and sales team.
Projects and services included:
Product Configurators
We took over the first version using Infor CPQ during it's development phase and evolved it over the years to the latest version using our custom made CPQ and Laravel app using the Cylindo viewer.
Website Development
We turned an internally created design into a fully functional WordPress website. We continued providing development support and creating new custom fields and layouts for the duration of our partnership.
Professional Portal
We created a searchable database of files pulled from their Azure storage account that had a tiered access system and automatically generated thumbnails of PDFs for internal team members, dealers, and sales reps all in one convenient location
Hosting and Database Administration
We took over Via's hosting after showcasing the speed of the Caddy web server increasing overall site speed and allowing projects to move and evolve quickly on a solid hosting platform.
Interested in more information? Read the case study on the partnership.